December 24, 2025
Building a Sustainable Agentic AI Strategy for Long-Term Competitive Advantage in the UAEMany organisations in the UAE start their automation journey with enthusiasm. A few pilot projects succeed, and suddenly, everyone wants automation. What started as a controlled initiative becomes chaotic. This is where most automation programmes in the region stumble. They fail not because the technology doesn't work, but because they lack the structure and governance to scale it effectively in the UAE's unique business environment. This is why leading organisations in the UAE are establishing an Automation Centre of Excellence (CoE). A CoE is a dedicated team and organisational structure designed to scale automation across the enterprise, providing the governance, standards, and expertise needed to ensure that automation initiatives deliver consistent value and align with the UAE's national vision.
Why You Need a CoE in the UAE
Consider the challenges of scaling automation in the UAE without a CoE. Different departments might implement automation using different tools, leading to inconsistent standards and siloed knowledge. In a market where talent is in high demand, the departure of an automation expert can mean the loss of critical knowledge. A CoE mitigates these risks, enabling faster scaling, higher quality, and lower risk.
A successful CoE in the UAE typically includes several key components. First, **governance and strategy** that aligns with both business objectives and the UAE's national digital transformation agenda. Second, a **team of experts** with deep knowledge of automation technologies and the local market. Third, a **repository of reusable assets** that accelerates development. Fourth, **training and capability building** to upskill the local workforce. Fifth, **quality assurance and testing** to ensure that automation solutions meet the high standards expected in the UAE.
Building a CoE in the UAE starts with **executive sponsorship**. In the region's hierarchical business culture, a senior leader who champions automation is essential. Next, **define the CoE's mission and scope**, focusing on the processes that will deliver the most value in the UAE market. Then, **build the team**, recruiting a mix of local and international talent. Establish **governance and standards** that are compliant with UAE regulations. Build a **repository of reusable assets**. And establish **training and capability building programmes** to develop local talent.
The structure of your CoE will depend on your organisation's size and complexity. In the UAE, a centralised or hybrid model often works well, providing the necessary control and consistency. The key is that the CoE has clear authority and accountability.
A mature CoE enables the rapid scaling of automation, helping your organisation to keep pace with the UAE's fast-growing economy. It allows you to build automation into your standard operating procedures and create a culture of continuous improvement.
The investment in a CoE delivers significant returns. It enables faster scaling, higher ROI, better adoption rates, and fewer project failures. More importantly, it transforms automation from a tactical initiative into a strategic business capability that can drive competitive advantage in the UAE and beyond.
If you're serious about scaling automation in the UAE, you need a Centre of Excellence. It provides the governance, expertise, and support required to succeed in this dynamic market. The organisations that build mature CoEs will be the automation leaders of tomorrow, driving both their own success and the UAE's vision for a digital future.
Stay Informed: Engage with our Blog for Expert Analysis, Industry Updates, and Insider Perspectives



let’s design the governance framework your AI strategy deserves
.webp)
Let's Talk